AAF Columbus
Advertising the Ad Club.
The American Advertising Federation of Columbus brings together local advertising, marketing, and communications professionals for one-of-a-kind education and networking events. While the group hosts a pool of talented industry professionals – their own advertising and marketing efforts stagnated, leading membership numbers to drop drastically with competition quickly gaining.
Working as a volunteer in the Communications Committee, I established a new direction for the AAF brand and created marketing graphics that focused on the growing 25-35 year old audience.
CREATED IN PARTNERSHIP WITH:
AAF Board & Communications Committee
PROJECT OVERVIEW:
• Branding & Marketing
• User Experience Design