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Advertising the Ad Club.
The American Advertising Federation of Columbus brings together local advertising, marketing, and communications professionals for one-of-a-kind education and networking events. While the group hosts a pool of talented industry professionals – their own advertising and marketing efforts stagnated, leading membership numbers to drop drastically with competition quickly gaining.
Working as a volunteer in the Communications Committee, I established a new direction for the AAF brand and created marketing graphics that focused on the growing 25-35 year old audience.
CREATED IN PARTNERSHIP WITH: AAF Board & Communications Committee
Using campaign engagement data and current site analytics, I then used the new visual design direction to create a fully-responsive web experience. This design focused the user experience on building the membership base and growing participation numbers at events. Using current marketing campaigns as a conversion driver, I implemented all points of the design with social and membership software integrations to further engage our communications.