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AAF Columbus: Digital Art Director

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AAF Columbus

Advertising the Ad Club.

The American Advertising Federation of Columbus brings together local advertising, marketing, and communications professionals for one-of-a-kind education and networking events. While the group hosts a pool of talented industry professionals – their own advertising and marketing efforts stagnated, leading membership numbers to drop drastically with competition quickly gaining.
Working as a volunteer in the Communications Committee, I established a new direction for the AAF brand and created marketing graphics that focused on the growing 25-35 year old audience.

CREATED IN PARTNERSHIP WITH:
AAF Board & Communications Committee

PROJECT OVERVIEW:
• Branding & Marketing
• User Experience Design

Using campaign engagement data and current site analytics, I then used the new visual design direction to create a fully-responsive web experience. This design focused the user experience on building the membership base and growing participation numbers at events. Using current marketing campaigns as a conversion driver, I implemented all points of the design with social and membership software integrations to further engage our communications.

More Work

Even More Work…

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I’m a freelance designer and director delivering wold-class solutions to solve your toughest business problems.

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I’m also a down-to-earth, headphone-wearing, beer-drinker. Don’t hesitate to reach out with any questions!

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