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Manufacturing a New Product Catalog.
Pro-Tech has been proudly building the most durable snow plows on the road for over 20 years. While they make hundreds of different types of snow plows for any kind of situation or vehicle, most of their audience was having trouble ordering the proper fitting product for their vehicle.
This pain-point became the main focus that our communication efforts needed to solve. To create an easy understanding of their full inventory and parts list, I first created a digital product catalog to add to their existing website.
CREATED IN PARTNERSHIP WITH: Pro-Tech Marketing Department, Makeway Agency
After gaining valuable user feedback from the digital product catalog, I then transitioned this visual design into a printed product catalog. This printed product catalog was used by sales staff as a leave-behind piece when talking onsite or could be mailed directly to the customer’s address. The print catalog also included a detailed overview spanning the full range of Pro-Tech’s offerings, comprehensive product details and uses, and an in-depth breakdown of each product’s specs.
Using the visual design established in both the digital and print product catalogs, I then created sales material to advertise new products and services through downloads, white-papers, brochures, direct mail, and print ads.
To further promote the digital product catalog, I developed animated digital ads to be used on websites frequented by major buyers. Using the visual design and brand strategies developed previously, I created a campaign message and digital animation to bring traffic to the digital product catalog.