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The New Name in the Old Market.
Revel Woods bridges the gap between the manufacturer and consumer; allowing users to sample and purchase hardwood flooring directly from their phone, tablet, or desktop device.
Working with an existing company name, I helped create a brand logo mark and communication assets for the newly founded company that embodied their core beliefs. I then created a simple brand guide for the newly established visual direction that organized the unique communication strategy.
CREATED IN PARTNERSHIP WITH: Revel Woods Founders, Makeway Agency
I then used this established brand strategy to develop a responsive user experience design. Starting by creating a detailed sitemap, purchasing flow, and wireframes, I then produced an interactive prototype that tested key features and functionality before the site was developed.
Finally, I provided front-end code used for styles and effects throughout the site that was organized into a UI style guide. Another key feature developed was a ten-question quiz that users would initially take to be shown a collection of products based on the users design and usage preferences.