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The Token Ring
Token was created to combine your house keys, car keys, transit pass, and computer password all into one souped-up ring.
Working with the client’s guidance, I helped develop a brand identity and message that was true to their core beliefs. I then organized this new direction and visual strategy into a brand guide that grew alongside the company.
CREATED IN PARTNERSHIP WITH: Token Founders, Makeway Agency
After creating a sitemap and user flow, I then combined the visual identity and the website strategy to produce interactive wireframes of the user experience. These prototypes were used to further test the effectiveness of the user experience before the final design was created.
Coordinating with copywriters and photographers to produce content for the website, I constructed the final user experience design and presented it using interactive prototyping tools for a realistic experience. After gaining client approval, I then partnered as a front-end developer to ensure the design was properly fulfilled.