Geva Theatre
Capturing the Live Experience.
Geva Theatre is a hidden gem tucked in the heart of Rochester, NY. The historic theater hosts a variety of performances and events, and boasts about it’s intimate seating options. However, the theatre had been drawing crowds primarily 50+ years in age, missing the vital connection with younger demographics.
To engage the brand further with a younger local audience, we gathered user feedback that provided valuable insight into their current (outdated) user experience. These insights were first applied to update the current brand identity and messaging.
CREATED IN PARTNERSHIP WITH:
Geva Theatre & Makeway Agency
PROJECT OVERVIEW:
• Brand Refresh
• Seating Application
• User Experience Design
• E-Commerce Development
A note that was highlighted in multiple user interviews was the need to choose a seat from a map of the theatre before purchasing tickets. This custom feature was first sketched out, then added to the wireframe before finally being built into an interactive prototype to test the functionality with users before development.
Using the existing website analytics in addition to the gathered feedback, I then created a detailed information architecture, user flow, and wireframes of the updated user experience. This was then presented and reviewed by the client in an organized interactive presentation.
To further personalize the ticket purchasing experience, I partnered as a frontend developer to help create a fully responsive e-commerce platform. The purchasing experience was then further enhanced with a custom widget that allowed users to search for a type of show within a specific date range.
