Geva Theatre
Capturing the Live Experience.
Geva Theatre is a hidden gem tucked in the heart of Rochester, NY. The historic theater hosts a variety of performances and events, and boasts about it’s intimate seating options. However, the theatre had been drawing crowds primarily 50+ years in age, missing the vital connection with younger demographics.
To engage the brand further with a younger local audience, we gathered user feedback that provided valuable insight into their current (outdated) user experience. These insights were first applied to update the current brand identity and messaging.
CREATED IN PARTNERSHIP WITH:
Geva Theatre & Makeway Agency
PROJECT OVERVIEW:
• Brand Refresh
• Seating Application
• User Experience Design
• E-Commerce Development