Ratinik Industries is the leading snow systems manufacturer for ski resorts and mountains worldwide. While they have provided snow making systems for multiple Winter Olympic Games, the communications of the manufacturer lacked the gold medal luster. After getting penalized in search engine rankings and losing valuable traction in the marketplace, we determined a refreshed brand and an updated user experience was needed to stay at the top of the industry.
After interviewing many top decision makers at the company and reviewing user feedback, I then used these findings to update the current brand to present the company more progressively. Working alongside Makeway Agency, I then created a responsive user experience design that highlighted the snow systems benefits and capabilities while simply demonstrating the installation process. I then oversaw that this new direction was applied to all sales materials and marketing communication channels to ensure a consistent message.
