Pro-Tech has been proudly building the most durable snow plows on the road for over 20 years. While they make hundreds of different types of snow plows for any kind of situation or vehicle, most of their audience was having trouble ordering the proper fitting product for their vehicle. This became the main focus that our communication efforts needed to solve.
Working with direct feedback from the sales team I first created a digital product catalog that paired with their current site design. This digital product catalog featured additional product information and educational graphics to ensure the user was ordering the correct fitting product for their vehicle. After gaining valuable user feedback, I then transitioned this design into a printed product catalog that was then used as a leave-behind piece by the sales team. This printed catalog included a detailed overview spanning the full range of Pro-Tech’s offerings, comprehensive product details and uses, and an in-depth breakdown of each product’s specs.