Cabot Wrenn is a wholesaler of business and healthcare furniture for large corporations. Their designs are unique to the market and offer a high-end style however, their sales representatives were noticing a steep decline in sales. Utilizing market research and consumer feedback we discovered that the competition was quickly gaining share in the market due to the client hanging onto an outdated brand that lacked supporting sales material.
Walking around the furniture showroom made the direction for the new brand standards clear…let the beauty of the products do all the talking. This direction was further refined and applied when developing the fully responsive user experience, and printed industry-focused product catalogs. For an added boost to the sales team, I worked with Makeway Agency to develop a digital product database that made finding products for a specific space or industry easy to locate when representatives were on-the-go.