Created In Partnership With:
Token Founders, Makeway Agency
Token was created to combine your house keys, car keys, transit pass, and computer password all into one souped-up ring.
Working with the client’s initial strategy, I helped develop a brand identity and message that was true to their core beliefs. I then organized this new direction and visual strategy into a brand guide that grew alongside the startup.
After developing a website sitemap and user flow, I then combined the visual identity created previously with a complex website strategy. I produced interactive wireframes to further test the effectiveness of the user experience before the final design was created.
Coordinating with copywriters and photographers to produce content for the website, I constructed the final user experience design. This was then presented using interactive prototyping tools to test the experience on desktop, tablet, and mobile devices. After gaining client approval, I then partnered with the development team to ensure the design was properly executed.