Sea To Summit
The E-Commerce Excursion.
Sea to Summit is a manufacturer of outdoor, travel, and water sport products. They go above and beyond to pack quality and reliability into their entire product line however, their marketing and advertising was in need of a major push to drive sales for their busy summer season.
Using the existing marketing materials as a baseline, I worked with the client to redesign a consistent tone of voice and create a focused visual standard for the brand. The brand guide became a foundation for the visual design to continue to grow upon, and detailed everything from logo usage to photography standards.
CREATED IN PARTNERSHIP WITH:
Token Founders & Makeway Agency
• Brand Standards
• Interactive Wireframing
• User Experience Design