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Sea To Summit
The E-Commerce Excursion.
Sea to Summit is a manufacturer of outdoor, travel, and water sport products. They go above and beyond to pack quality and reliability into their entire product line however, their marketing and advertising was in need of a major push to drive sales for their busy summer season.
Using the existing marketing materials as a baseline, I worked with the client to redesign a consistent tone of voice and create a focused visual standard for the brand. The brand guide became a foundation for the visual design to continue to grow upon, and detailed everything from logo usage to photography standards.
CREATED IN PARTNERSHIP WITH: Token Founders & Makeway Agency
Using the new visual design direction established, alongside the current website content, I created interactive wireframes for users to test the experience of the new layout and product structure. Combining the results gained from the user feedback along with the current website analytics I created an focused purchasing flow for the user experience before designing the responsive website.
Applying the insights gathered from the brand guide and interactive wireframe testing, I then created a responsive user experience design for the website. Partnering as a Fronted Developer with Makeway Agency, we collaborated to create a customized purchasing experience integrated with automated email marketing and user reporting.