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Soy To The World!
Soyboy is an all-natural organic, non-GMO tofu and tempeh food manufacturer. Based on user feedback and market research, we determined that the brand was flaunting an outdated user experience that failed to grab the attention of consumers and grocers alike.
My first step was to organize the user feedback to develop a list of key features to be added to the new user experience. Then, I created a content structure along with a detailed sitemap and user flows that formed the strategic foundation for the website design.
CREATED IN PARTNERSHIP WITH: Soyboy Marketing Department, Makeway Agency
Using the initial strategy combined with the current site analytics, I developed an interactive wireframe for mobile, tablet, and desktop devices using prototyping tools (Sketch and InVision). This provided valuable architecture and usability insight before the final experience design was created.
To combat the site’s lack of engagement, I created a new user experience built to showcase the unique recipes that can be made with each product. In an effort to add some playfulness to the user experience design, I created digital animations used as rollovers and pop-up effects to further add to customized user experience.
Wielding the user feedback from testing the design via interactive prototype, I then assisted in development of the responsive website. Partnering as a front-end developer I fulfilled web animations and created a UI style guide that organized the design’s unique themes and effects.