AAF Columbus

Created In Partnership With:

AAF Board & Communications Committee

Project Overview

The American Advertising Federation of Columbus brings together local advertising, marketing, and communications professionals for one-of-a-kind education and networking events. While the group hosts a pool of talented industry professionals – their own advertising and marketing efforts were stagnated, leading membership numbers to drop drastically with competition quickly gaining.

Working with the Communications Committee, I established a new direction for the AAF brand and created marketing graphics that focused on the growing 25-35 year old audience.

Using campaign engagement data and current site analytics, I then used the new visual design direction to create a fully-responsive web experience. This design focused the user experience on building the membership base and growing participation numbers at events. Using current marketing campaigns as a conversion driver, I implemented all points of the design with social media and membership software integrations to further engage our communications.