Battelle

Project Overview

Marketing Strategy
Ineractive Prototyping
Responsive Web Applicaiton

Battelle is a private nonprofit that specializes in applied science and technology development... so what does all of that mean? Well, that was their main problem.

Since the company's large product and service offering was intimidating customers, I developed a responsive web app that organizes their massive skillset into collections relevant to their audiences' industries. This re-categorization of products and services stood as the structure for the new site's various user flows and sitemap.

With the application's information architecture clearly defined, I then developed interactive prototypes that detailed the content and key functionality of each page. After testing the wireframes across mobile, tablet, and desktop devices I then optimized screen layouts to provide the best experience for each user groups.

After wireframe testing was completed, I brought the educational web app to life using custom illustration, iconography, and animation. This online platform, integrated with informational videos and photography, helps simplify the purchasing process of the complex manufacturer.