Created In Partnership With:
Revel Woods Founders, Makeway Agency
Revel Woods bridges the gap between the manufacturer and consumer. It allows users to sample and purchase hardwood flooring directly from their phone, tablet, or desktop device.
Working with an existing company name already in place, I helped create a brand logo mark and communication assets that embodied their core beliefs. I then created a simple brand guide for the new visual identity that organized the unique communication strategies.
I then used this established brand strategy to develop a responsive user experience design. This started by creating a detailed sitemap, purchasing flow, and responsive wireframes. I then produced an interactive prototype that tested key features and functionality before the site was developed.
Finally, I provided front-end code used for styles and effects throughout the site that was organized into a UI style guide. A key feature developed was a ten-question quiz that users would initially take to be shown a collection of products based on the users design and usage preferences.