One Raft is an ambitious non-profit allowing consumers to donate to their favorite charities, compete with friends, and win prizes from their most frequented retailers. Starting with only a name, I worked with One Raft to develop the brand and create an organized communication strategy that engaged consumers. Along the way I organized this thinking into brand standards that grew alongside the startup.
After compiling the online content, I then produced a detailed sitemap that highlighted the user flow from website to application download. Using the information architecture as a guide, I developed grayscale wireframes that highlighted each page’s layout. I even transformed these wireframes into interactive prototypes to test the overall user experience across mobile and desktop devices.
With a trusted wireframe in place, I then created an online platform that underlined the features of the mobile application and provided a simple overview of the user's impact on their favorite charities. Utilizing videos and animations to educate users, I developed a fully responsive website that positioned the mobile apps' launch.