Created In Partnership With:
TPG Architecture Marketing Team, Makeway Agency
TPG is a New York City based provider of award-winning Architecture and Interior Design solutions. Showcasing a dated online presence, customers and prospects alike were gaining an unfashionable impression from the firm’s user experience.
To showcase the beauty and forward thinking captured in their work, I first began by creating a simplistic information architecture that allowsusers to easily sort through their extensive skillset and portfolio. Making finding what you’re looking for a breeze.
With a detailed information architecture in place, I then developed a responsive wireframe that highlighted their modern approach. Using rapid prototyping tools, I converting the wireframes into desktop and mobile prototypes, allowing the marketing and sales teams to fully test the functionality of the experience before I designing.
After collecting user feedback from the prototype testing, I then developed a fully responsive user experience design. Complete with modern photography and roll-over animations, I focused the online experience around the user, creating an easily searchable collection of TPG’s capabilities and case studies.