Created In Partnership With:
Brand Networks Marketing Department, Makeway Agency
Brand Networks provides the most advanced digital advertising solutions available in business marketing. To promote a new major product update, we found that the brand and website were also in need of an update in order to maximize impact.
Our first step was to develop a reorganized strategy for the BN brand that better matched their business goals, while continuing to connect with it’s business-facing audience. Through multiple white-boarding strategy sessions and rounds of rebranding design, we created a brand guide that lead the new direction company-wide.
With the a new direction in place, we then applied the brand strategy to develop an all new user experience design. Complete with custom illustrations and animated UI elements, the website design was tailored to provide an exciting experience that simply explained the complex B2B solution.
After the website was launched, I continued to work with the marketing team to develop sales material that advertised new products and services via downloads, white-papers, brochures, direct mail, and print ads.