Hoka One One is an athletic shoe company originating in France, who's trying to breakout in the United States market. With their diverse selection of shoes, they was struggling to connect with new customers and make an impact on their new market.
Working alongside the client's design team, I coordinated with a UX Strategist to interview customers from around the United States. These interviews identified the various buyer personas and pinpointed items that users were looking for on the web that would assist them in their decision making process. I then developed updated website designs that featured our customer feedback and presented these updates to customers for additional insights. This information was then organized and distributed throughout the company for deployment.
Using the feedback gathered from user interviews, I then updated the website designs featuring these new customer insights. Product Overview and Detail pages were presented back to customers for additional insights to ensure the updated layouts met their needs.
A key feature mentioned from customers was to include an online fitting process in the updated website. Working with the Hoka engeneering team, I created a 10 question quiz that helps users find the right shoe without ever trying it on!